Casa Noble—Meet Carlos Santana

| March 3, 2013

casa noble tequilaAs tequila enthusiasts well know, one of the most important factors in a great tequila is the agave—and the finest tequilas in the world are made from blue agave. So as you can imagine, the quality of the agave used in the production of your tequila is critical and the soil from which that agave comes is of paramount importance.

It is only after 10 to 14 years that the agave used in the tequilas of Casa Noble is carefully chosen for harvest and set on the path for greatness. A distillery, as well as an agave grower with more than 3000 acres of agave fields under cultivation, Casa Noble uses agave from its own fields located in the hills near the city of Tequila in the state of Jalisco. These regions inside the designated area of the origin of tequila contain a unique soil that produces the best blue agave in the world.

Casa Noble’s Master Distiller carefully oversees and verifies every step of the three-time distillation process and only after it has been determined that the tequila meets the rigorous Casa Noble profile; it is set apart to be aged. Uniquely, Casa Noble only uses white French oak barrels from Limosin. This is an unusual practice, yet it is just this that imparts complex characteristics that simply make this tequila extraordinary.

casa nobleAfter 364 days (the oldest possible age for this type of tequila) for Casa Noble Reposado, and five years for Casa Noble Añejo (the oldest tequila on the market), the Master Distiller has completed his artistry and approves Casa Noble to be bottled. It is this passion, this attention to detail, this practice of always going one step further that separates Casa Noble from the pack and makes it one of the finest available—anywhere!

Rock & Roll Hall of Famer, Carlos Santana, has joined the Casa Noble Board of Directors and is now one of the owners of the brand. A music icon and multiple Grammy award-winning artist, Santana and Casa Noble share a burning passion for perfection.

"We have come together because I love Tequila," Carlos Santana said. "Passion, dedication and integrity is what attached me to Casa Noble Tequila. I feel at home. Casa Noble and my family have the same origin Jalisco, Mexico. My family roots date back to the 1700's in Jalisco. My father is a Huichol Indian. When I visited the distillery, I immediately felt spiritually connected to the Hermosillo family and Casa Noble. Together we celebrate the gift of life and all of the blessings that come with it. Together we can all make a difference in the world."


Filed in: Daily Dish